Early notice that the next Digital Editors’ Network event will be on January 29th at UCLan in Preston.
We hope to cover two topics in reasonable depth: law and online publishing and search engine optimisation.
There will also be a short session to exchange ideas and share problems.
We expect to meet at 1pm again and finish in time for the Journalism Leaders forum which takes place the same day and will be focusing on sporting journalism.
Speakers and further details to follow.
If you are thinking of coming along please ping me an email.
Selasa, 30 Oktober 2007
Rabu, 24 Oktober 2007
A great success
- Just to report that our meeting on Oct 16th was a great success – both in terms of the turn-out and the content.
In attendance were (in no particular order and sorry if I got a job title wrong or missed somebody out):
Sarah Hartley, Manchester Evening News
Jon Barron, Yorkshire Weekly newspapers
Oliver Luft, www.journalism.co.uk
Chris Leggett, electronic editor MNA
Ian Harvey, assistant electronic editor MNA
Arup Biswas, Group Editorial Content manager, Johnston Press
David Higgerson, diigial editor, Daily Post
Rob Artisan, PR
Steve Bennedick, head of SKY news online
Nick Turner, CN Group
Craig McGinty, freelance journalist and blogger
Lee Swettenham, Guardian Media Weekly Newsapapers
Shelina Begum, theasiannews.co.uk
Mike Hill, Lancashire Evening Post
Andy Dickinson, UCLan video journalism
Andy Dickinson led a discussion about video journalism that was packed full of useful tips and useful info
Craig McGinty then pointed the way for newspapers wishing to connect to the blogosphere
Finally I kicked off a session on what drives web traffic
Among the ideas and tips shared during the session were:
Using Soundslides.com, Windows Media Player or Microsoft Photostory to create slideshow presentations that combine still pictures and audio
http://www.sitbonzo.com/ which is created by the Croydon Advertiser is a good example of how to do this
Videos posted on YouTube can be used to trail content in paper or on your website
Why not make DVDs of your video content? If you make over 100 they only cost £1.50 each
2-3 mins of video take 2-3 hours to produce
http://www.podsafemusic.com/ is a good source of free music for podcasts and videos
Some papers have begun to negotiate agreements to use sound clips of pop music in their videos. More information at: http://www.mcps-prs-alliance.co.uk/
Help community groups to set up blogs which you can monitor through RSS and take copy from
Set up blogs for interest groups such as fishing to help plug gaps in your coverage
Ensure your pages, copy and videos can be linked to by bloggers
Give clips of content to bloggers when you have content to promote eg an interview with a celeb who will have an online community eager to devour any content about their hero
Use a Flickr account as a way to receive readers’ pictures
Compile a directory of local bloggers
White-label fantasy football (with password in print for transfers) has been a big traffic driver for some websites – sponsored by DIY store with their name incorporated into team graphics
Check http://www.gonetoosoon.co.uk/ for memorials of local people which may lead to stories
Nightclub pictures have proved so popular that a gallery of them has been sponsored and may lead to a standalone website
Headlines using full names of sports players and other popular terms may lead to spikes in traffic thanks to google news alerts
Rabu, 03 Oktober 2007
Join us on the 16th
THE next meeting of the Digital Editors' Network, at UCLan in Preston, will be focusing on what works in online publishing, getting the best out of video and how blogs and the established media can work together.
The Digital Editors’ Network is an initiative to enable sharing of best practice between journalists running media websites.
The three discussions will form part of the 7th Journalism Leaders Forum, on October 16, featuring the regional editorial director of Trinity Mirror Neil Benson, who is amongst the panelists considering the global impact of the local news business.
The schedule for the get together is:
1pm: Meet for spot of lunch
1.30pm: Video journalism - Q&ADiscussion led by Andy Dickinson, lecturer in digital journalism at UCLan, giving pointers on developing web content and topics such as using Youtube
2.45pm: How journalists can connect with the blogosphereDiscussion led by Craig McGinty covering topics such as setting up community blogs, staff blogs, enhancing blogs with widgets, etc
4pm: What works?Discussion led by Nick Turner, head of digital content for CN Group, with participants passing on the best ideas for increasing online traffic from the last 12 months.
5.15pm: Forum drinks reception – a chance to network in the Greenbank Building
6pm: Journalism Leaders Forum. Panelists include Neil Benson, Trinity editorial director, and crowd-sourcing advocate Jay Rosen.
The afternoon talks will be very much in the style of an open discussion, with the use of an internet connection to highlight features and examples and so letting people share their own insights and observations.The Digital Editors’ Network discussions are free to attend. To book a place and get full venue details please email Nick Turner at nturner@cngroup.co.uk
Jumat, 21 September 2007
Next meeting
Hi
An early heads up about an event for the Digital Editors Network next month.
Neil Benson, regional editorial director of Trinity Mirror, will be among the panelists considering the global impact of the local news business at the 7th Journalism Leaders Forum organised by the University of Central Lancashire’s Journalism department.
I am sure the hyper-local project at the Gazette will feature in the discussion.
The open event on Tuesday October 16th, which is the first of three planned for 2007-8, starts at 5:15pm with a networking reception in the foyer of the Greenbank Building. The 90-minute Forum begins at 6pm.
We are also organising discussion sessions for earlier in the day for network members on hyper-local online journalism, how journalists can use blogs and video journalism.
These sessions will be a chance to exchange ideas and raise problems with colleagues and university staff.
Details are being finalised and I will send out further information next week.
Please let me know if you able to attend or could suggest other people who would benefit.
Nick Turner
Head of digital content, CN Group
nturner@cngroup.co.uk
An early heads up about an event for the Digital Editors Network next month.
Neil Benson, regional editorial director of Trinity Mirror, will be among the panelists considering the global impact of the local news business at the 7th Journalism Leaders Forum organised by the University of Central Lancashire’s Journalism department.
I am sure the hyper-local project at the Gazette will feature in the discussion.
The open event on Tuesday October 16th, which is the first of three planned for 2007-8, starts at 5:15pm with a networking reception in the foyer of the Greenbank Building. The 90-minute Forum begins at 6pm.
We are also organising discussion sessions for earlier in the day for network members on hyper-local online journalism, how journalists can use blogs and video journalism.
These sessions will be a chance to exchange ideas and raise problems with colleagues and university staff.
Details are being finalised and I will send out further information next week.
Please let me know if you able to attend or could suggest other people who would benefit.
Nick Turner
Head of digital content, CN Group
nturner@cngroup.co.uk
Kamis, 24 Mei 2007
What works for you?
One of the most basic issues that anyone involved in a media website faces is what on earth they can do to drive up traffic.
Obviously a bloody good story or perhaps more precisely a story involving either a UFO sighting or a man marrying a goat will create a nice spike in the unique users stats, but what can we do to keep the numbers climbing from one month to the next?
One of the pleasures of editing websites is that you can uses stats to pinpoint what’s working on your site and what’s proving to be a bit of a flop. You can have an idea one day and then the next week can see that it added 20,000 to your page impressions.
So what works for you? Are there ideas we can share that have proved to be winners? I’ll get the ball rolling…
Amid the scramble to get video on to websites it’s worth remembering the power of the humble photograph. We have always found that photo galleries have been the surest way to increase traffic. A few hundred pictures from a local fun run or a gallery of pictures of freshers’ week at the Uni would add tens of thousands of hits to the site.
Our most popular galleries are our nightlife pictures which show snaps we’ve taken of Carlisle’s bright young things at nightclubs around town and encourage readers to send in their pictures via mobile.
Each one of those pictures is being viewed an average of 1,000 each in a month. The gallery index page has around 10,000 hits in a month. Clearly people like to browse through to see who’s been snapped or who’s making a prat of themselves.
And, no, it’s not just lecherous men ogling teenage girls because the most popular picture in the gallery is this one.
We’ve also managed to monetise the idea by getting the galleries sponsored.
See the gallery of pictures we take here and the gallery of submitted pictures here.
Any other bright ideas, anyone? Please post your comments or questions.
Obviously a bloody good story or perhaps more precisely a story involving either a UFO sighting or a man marrying a goat will create a nice spike in the unique users stats, but what can we do to keep the numbers climbing from one month to the next?
One of the pleasures of editing websites is that you can uses stats to pinpoint what’s working on your site and what’s proving to be a bit of a flop. You can have an idea one day and then the next week can see that it added 20,000 to your page impressions.
So what works for you? Are there ideas we can share that have proved to be winners? I’ll get the ball rolling…
Amid the scramble to get video on to websites it’s worth remembering the power of the humble photograph. We have always found that photo galleries have been the surest way to increase traffic. A few hundred pictures from a local fun run or a gallery of pictures of freshers’ week at the Uni would add tens of thousands of hits to the site.
Our most popular galleries are our nightlife pictures which show snaps we’ve taken of Carlisle’s bright young things at nightclubs around town and encourage readers to send in their pictures via mobile.
Each one of those pictures is being viewed an average of 1,000 each in a month. The gallery index page has around 10,000 hits in a month. Clearly people like to browse through to see who’s been snapped or who’s making a prat of themselves.
And, no, it’s not just lecherous men ogling teenage girls because the most popular picture in the gallery is this one.
We’ve also managed to monetise the idea by getting the galleries sponsored.
See the gallery of pictures we take here and the gallery of submitted pictures here.
Any other bright ideas, anyone? Please post your comments or questions.
Sabtu, 19 Mei 2007
Let's get going
After Tuesday’s meeting at UCLAN’s journalism department I think we can now say that the Digital Editors’ Network is now up and running.
For the record the meeting was attended by: Nick Turner (CN Group); Francois Nel (UCLAN); Mike Hill (LEP, Johnston Press); Andy Dickinson (UCLAN); Craig McGinty (freelancer); Robin Hamman (BBC); Martin Stabe (Press Gazette); Jane Singer (UCLAN); John Baron (Wakefield Express); David Rowell (Johnston Press).
Apologies and expression of support were received from numerous other digital editors from papers such as the Manchester Evening News, Liverpool Echo, Yorkshire Evening Post, Wolverhampton Express & Star and Bolton Evening News.
There seems to be broad agreement that there is a need or “gap in the market” for a network that helps digital editors and journalists exchange information and views.
During the meeting we discussed a number of issues such as the level we are pitching DEN ie is it for strategic managers or journalists?
We also talked about the best way to carry the idea forward and the part this blog, a google group and meetings or social events might play in the development of DEN.
Obviously some of these issues will become clearer once we see what support the idea has and who is prepared to support the discussion on this blog.
We agreed that as a start we would get the online discussion going so that people could see that something was happening and would commit to sharing best practice.
So please contribute to this blog – with both ideas for the network and information or questions that you think would contribute to the discussion.
And if you know of anybody in the industry you think would benefit from being part of DEN please point them in this direction.
For the record the meeting was attended by: Nick Turner (CN Group); Francois Nel (UCLAN); Mike Hill (LEP, Johnston Press); Andy Dickinson (UCLAN); Craig McGinty (freelancer); Robin Hamman (BBC); Martin Stabe (Press Gazette); Jane Singer (UCLAN); John Baron (Wakefield Express); David Rowell (Johnston Press).
Apologies and expression of support were received from numerous other digital editors from papers such as the Manchester Evening News, Liverpool Echo, Yorkshire Evening Post, Wolverhampton Express & Star and Bolton Evening News.
There seems to be broad agreement that there is a need or “gap in the market” for a network that helps digital editors and journalists exchange information and views.
During the meeting we discussed a number of issues such as the level we are pitching DEN ie is it for strategic managers or journalists?
We also talked about the best way to carry the idea forward and the part this blog, a google group and meetings or social events might play in the development of DEN.
Obviously some of these issues will become clearer once we see what support the idea has and who is prepared to support the discussion on this blog.
We agreed that as a start we would get the online discussion going so that people could see that something was happening and would commit to sharing best practice.
So please contribute to this blog – with both ideas for the network and information or questions that you think would contribute to the discussion.
And if you know of anybody in the industry you think would benefit from being part of DEN please point them in this direction.
Senin, 14 Mei 2007
Venue change for inaugural 'DEN' roundtable on May 15th
The interest in the Digital Editors Network is growing . Coming to the first meeting on tomorrow will be both freelance editors and folks representing the following companies:
- Cumbrian Newspapers
- Guardian Media Group
- Johnston Press
- Newsquest
- Trinity Mirror
- Wilmington Media
(If I've left someone out, please post a response and let us know)
As a result, we've moved the first roundtable discussion to Room 228B (from 123A) on the second floor of Greenbank Building, home to the Lancashire Business School and the Department of Journalism. Coffee will be available from 2:30pm.
From 4-5pm DEN members (not quite sure of the acronym, perhaps we should go for 'DigEd'?) can join a special Journalism Leaders Programme session on blogging. Robin Hamman, co-ordinator of the BBC's Blogging Network, will give a presentation on the much-discussed BBC Manchester Blog, which he describes as "a project to engage with user generated content without owning the platform, moderating, or incurring any of the usual costs and risks associated with hosting audience communities." With three of the UK media industry's top bloggers in the room - Andy Dickinson, Martin Stabe and Robin - the discussion is guaranteed to be lively and informative.
Spaces for this session are limited, so please let me know soonest at leaders [at] ukjournalism [dot] org. Following this hour-long workshop, there'll be a networking reception (Read: wine & snacks) before the Forum, which typically wraps up officially around 7:15pm, though discussions are known to continue at the Variety pub nearby.
Will keep you posted on the outcome of the roundtable.
- Cumbrian Newspapers
- Guardian Media Group
- Johnston Press
- Newsquest
- Trinity Mirror
- Wilmington Media
(If I've left someone out, please post a response and let us know)
As a result, we've moved the first roundtable discussion to Room 228B (from 123A) on the second floor of Greenbank Building, home to the Lancashire Business School and the Department of Journalism. Coffee will be available from 2:30pm.
From 4-5pm DEN members (not quite sure of the acronym, perhaps we should go for 'DigEd'?) can join a special Journalism Leaders Programme session on blogging. Robin Hamman, co-ordinator of the BBC's Blogging Network, will give a presentation on the much-discussed BBC Manchester Blog, which he describes as "a project to engage with user generated content without owning the platform, moderating, or incurring any of the usual costs and risks associated with hosting audience communities." With three of the UK media industry's top bloggers in the room - Andy Dickinson, Martin Stabe and Robin - the discussion is guaranteed to be lively and informative.
Spaces for this session are limited, so please let me know soonest at leaders [at] ukjournalism [dot] org. Following this hour-long workshop, there'll be a networking reception (Read: wine & snacks) before the Forum, which typically wraps up officially around 7:15pm, though discussions are known to continue at the Variety pub nearby.
Will keep you posted on the outcome of the roundtable.
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