The next meeting of the Digital Editors’ Network on January 29th will focus on maximising the potential of sport on media websites and tips for search engine optimisation.
Robert Hardie, managing editor of Northcliffe Digital Integrated Media, will kick off the discussion about online sports coverage with an update on his group’s strategy of developing websites for major football and rugby clubs covered by its titles.
Websites such as http://www.therams.co.uk/ for Derby County fans (getting 2million pages impressions a month) and http://www.thebluearmy.co.uk/ for Leicester City sit alongside local newspaper sites and will form part of a national network of sports sites aimed at providing a greater appeal to online fans and more advertising opportunities.
Simon Wharton, managing director of PushON Ltd, will initiate a discussion on how media websites can best use search engine optimisation.
He will use his experience in running an award winning online marketing agency in Manchester to reflect on ways to gain an advantage in the increasingly competitive battle for online audiences.
The Digital Editors’ Network meeting will take place at the University of Central Lancashire in Preston from 12.30pm when a buffet lunch will be provided. The meeting will get underway from 1pm and will be attended by members of staff from the journalism department and website managers from across the media industry.
Places are likely to be limited so please email Nick Turner, head of digital content at CN Group at nturner@cngroup.co.uk to book a place and get full event details.
The Digital Editors’ Network meeting coincides with an evening event at UCLan which is hosting a discussion on sports journalism in the digital age. The panel will be chaired by Charlie Lambert, of the BBC.
More details at: http://journalismleadersforum.blogspot.com/
